• 04.11.2016
    • Ikona kategorii
    • The Challenge: New brand book

      Even a masterly information campaign outside the company will never be 100% successful if you first don’t have complete and clear internal communication that reaches all your employees. In Aude we’ve been through many rebranding actions which the companies and brands of our clients have gone through. It usually starts at one of the regular […]

    • 19.05.2015
    • Ikona kategorii
    • Fashion session, wrap up your brand in a story

      YOURway Project Narrative marketing is currently believed to be the most effective image building method by many experts. The world’s largest brands make conscious use of that technique, gaining a serious competitive advantage. This is a proposition for companies looking for state-of-the-art solutions, who want to be heard and not drown in the sea of […]

    • 17.09.2014
    • Ikona kategorii
    • We save the company image

      When is video good for communication within a company? Olga Jurek: People always prefer watching over reading. The only limit is our imagination. Any information can be given the form of a video. All management messages can be turned into short videos, e.g. about changes in the company, new strategies, coaching, incentive videos for employees, […]

    • 04.09.2014
    • Ikona kategorii
    • Image in action – storytelling

      Why do companies need storytelling? There are several reasons. First, people comprehend the world in a narrative way. We are not a catalogue of values or a set of impulses. We need the world to make sense and stories are a good way to achieve this. We generally don’t like hard work, but if we […]

    • 04.07.2016
    • Ikona kategorii
    • Writing at customer’s call

      The need to invest in good quality content is a well-known fact. Numerous research have shown that unique and interesting articles are appreciated by readers. But when it comes to creating the message – things are not that obvious anymore. What should you keep in mind when writing for Internet users (potential customers) and what […]

    • 27.06.2018
    • Ikona kategorii
    • Submerging Without Drowning: The Potential of VR

      Visible non-real image enabling us to interact with the content (a computer simulated environment) has been named Virtual Reality. When using VR devices, the user wears a special helmet with an inbuilt display unit or goggles, which are powered by a computer, a video game console or a smartphone. With specialized software and sensors, virtual […]

    • 09.02.2018
    • Ikona kategorii
    • The Facebook algorithm change – Opportunities or Threats?

      Does the change of Facebook algorithm result from the concern about the users, or is it running away from problems which FB is unable to solve? Everyone has their own theory. In the United States Facebook has been widely criticised. People believe it had a very negative impact on social relations, that it destroys them […]

    • 11.01.2018
    • Ikona kategorii
    • Create your own newsroom

      People nowadays tend to avoid typical advertisements. We feel like someone is trying to palm us off with something wherever we go, and we treat content by huge corporations with suspicion. Polish people are one of the most suspicious and wary, as one more time we have been first among the nations using adblockers (according […]

    • 10.01.2018
    • Ikona kategorii
    • From Aude editor’s diary

      Except for the parts he gave us for exclusive use:) The diary is written in the third person, as the editor was advised to do so by a psychologist, after the editor went through a mild nervous breakdown for the third time in the past three months. Wednesday, December 2017  From the life of a […]

    • 09.01.2018
    • Ikona kategorii
    • New Year, new challenges

      Bartłomiej Brach Marketing strategist and corporate anthropologist:   The major challenge for me in 2018 is going to be to tell the truth from lies. A lot has been said about fake news in the context of social media and media as such. This only seemingly has nothing to do with communication marketers. Our sector […]