• 09.01.2018
    • Ikona kategorii
    • New Year, new challenges

      Bartłomiej Brach Marketing strategist and corporate anthropologist:   The major challenge for me in 2018 is going to be to tell the truth from lies. A lot has been said about fake news in the context of social media and media as such. This only seemingly has nothing to do with communication marketers. Our sector […]

    • 04.02.2016
    • Ikona kategorii
    • More than storytelling?

      There are three types of content in content marketing, but according to Lieb, only one of them is technically “telling a story.” The other two types are equally important, but very often the only narration principle they follow is that they have a storyline. Let’s take a look at those three types together with Rebecca: […]

    • 21.08.2015
    • Ikona kategorii
    • There’s no communication without relationship

      Why is building relations with customers so important to companies? In the past 'deficit’ times – let’s call it that way – customers often used to chase certain goods. People wanted to have those goos and companies didn’t even have to communicate, as the initiative was on the side of customers. Today, companies need a […]

    • 06.07.2015
    • Ikona kategorii
    • Show a human face, company

      Lenin used to say: “History is a weapon. We don’t want our enemy to carry a weapon, why do we let them make their own history?” Has storytelling also become a weapon in marketing? It’s good to ask yourself whether it is a weapon. When we think about weapons, we think someone might get hurt […]

    • 03.06.2015
    • Ikona kategorii
    • Power of Content Marketing 2015

      That May morning in the Kamienica Theter began with a sip of fruit water from our specially prepared bottles. The speed with which the bottles dispersed among the participants is only a proof that we know exactly what our customers need;) Another type of support for the guests and the conference formula itself were fantastic […]

    • 12.03.2015
    • Ikona kategorii
    • The use of knowledge – The Content Council’s report about the sector

      “Customers ask for added value in what they get from companies and brands. At the same time, brands understand that the world of advertising is already saturated. They see their competitors improving their contact with customers through the use of content, which can increase traffic on their website and reduce sales costs. This is why […]