• 09.02.2018
    • Ikona kategorii
    • The Facebook algorithm change – Opportunities or Threats?

      Does the change of Facebook algorithm result from the concern about the users, or is it running away from problems which FB is unable to solve? Everyone has their own theory. In the United States Facebook has been widely criticised. People believe it had a very negative impact on social relations, that it destroys them […]

    • 04.11.2016
    • Ikona kategorii
    • The Challenge: New brand book

      Even a masterly information campaign outside the company will never be 100% successful if you first don’t have complete and clear internal communication that reaches all your employees. In Aude we’ve been through many rebranding actions which the companies and brands of our clients have gone through. It usually starts at one of the regular […]

    • 22.12.2014
    • Ikona kategorii
    • A book break

      Iwona Derda Margaret’s Christmas Eve, India Desjardins (illustrated by Pascal Blanchet) A lonely Christmas Eve of an elderly lady – because she’ve chosen so, because it’s simpler for the family, because of the… fear that sometimes won’t let you go on. A great book about the Christmas miracle. It has little text, but it’s still […]

    • 03.09.2014
    • Ikona kategorii
    • Competition on Facebook

      But it is worth combining the fact you remember about the basics with taking care of details and possibly the widest perspective. To get most out of a Facebook competition check out our tips: decide if you really need a competition. Name its goals, don’t make it only because “everybody does” choose the type of […]

    • 10.08.2018
    • Ikona kategorii
    • When do we get the magazine?

      The closer the date of sending the magazine to print the more tense it gets. Anyone who has been through sending a magazine to print at least once will know what it looks like: your phone never stops ringing, last emails from the customer with corrections, photo on page nine needs to be swapped because […]

    • 24.05.2018
    • Ikona kategorii
    • Power of Content Marketing Awards 2018 distributed!

      ING Bank Śląski has been our customer for 8 years. We create for the bank a periodical and numerous publications to support the company’s communication. This year we published together the culture book “Simply ING” – a book about the people of the banking community and for those people. We showed in the publication how […]

    • 05.04.2018
    • Ikona kategorii
    • Smartphone photography in practice

      If you still don’t believe you can use your phone to document an event or a simple office photoshoot, maybe you’ll get convinced by the fact that smartphone photography has been used on the covers of prestigious magazines. Take the reverberating example of the February cover of the “Billboard” magazine with Camila Cabello, or the […]

    • 26.03.2018
    • Ikona kategorii
    • Content marketing and B2B purchases

      For 60%  of marketers surveyed by the CMI and MarketingProfs (report 2018 B2B Content Marketing Benchmarks, Budgets, and Trends) the priority is to provide the right content to the right people in the right time. Where do you find information about customers’ changing needs? In the buyer’s journey analysis. It may seem the purchase process […]

    • 06.03.2018
    • Ikona kategorii
    • From words to deeds, the basics of employer branding

      The basic role in employer branding is played by the coherence between declarations and actions. Unfortunately, many companies tend to neglect this area. It is a mistake, because employees who are convinced their company’s messages are authentic become its best ambassadors. Travesty of Communication In Disrupted – pungent criticism of the Silicon Valley – Dan […]

    • 11.01.2018
    • Ikona kategorii
    • Kids and graphic designing

      I asked about this Marcin Rutkowski, creative director at AUDE, and Joasia Korolewska and Agnieszka Kowalska, graphic designers. They are the authors of many of our layouts for magazines, posters and brochures ordered by our customers. Do Marcin’s, Asia’s and Agnieszka’s kids know what their parents do at work? Did apples fall far from the […]