• 01.03.2017
    • Ikona kategorii
    • Building audience

      How do you find lasting audience in B2B content marketing? According to Robert Rose, chief strategist at the Content Marketing Institute, the rule of thumb here is: less is more. One hit wonder and… then what? Many marketers don’t fully understand how audience – a group of lasting recipients – gathers around the brand’s message. […]

    • 28.05.2018
    • Ikona kategorii
    • A few words from graphic designer to Dear Customers…

      I get an article, a few photos and instructions to create “a nice looking” graphic… Bang! There goes the first mine. The customer is alive, but he’s going to have a limp leg for the rest of his life. Why? What happened? A graphic designer is completely lost when faced with the expression “nice-looking  graphic,” […]

    • 11.01.2018
    • Ikona kategorii
    • Kids and graphic designing

      I asked about this Marcin Rutkowski, creative director at AUDE, and Joasia Korolewska and Agnieszka Kowalska, graphic designers. They are the authors of many of our layouts for magazines, posters and brochures ordered by our customers. Do Marcin’s, Asia’s and Agnieszka’s kids know what their parents do at work? Did apples fall far from the […]

    • 11.01.2018
    • Ikona kategorii
    • Create your own newsroom

      People nowadays tend to avoid typical advertisements. We feel like someone is trying to palm us off with something wherever we go, and we treat content by huge corporations with suspicion. Polish people are one of the most suspicious and wary, as one more time we have been first among the nations using adblockers (according […]

    • 09.01.2018
    • Ikona kategorii
    • New Year, new challenges

      Bartłomiej Brach Marketing strategist and corporate anthropologist:   The major challenge for me in 2018 is going to be to tell the truth from lies. A lot has been said about fake news in the context of social media and media as such. This only seemingly has nothing to do with communication marketers. Our sector […]

    • 19.12.2017
    • Ikona kategorii
    • Pre-Christmas survival guide

      Bad Moms 2 is now out, and the audience is laughing out loud watching how the main characters are struggling with Christmas preparations. But when we find ourselves in the middle of Christmas rush, it’s not that funny anymore. Psychologists claim Christmas is one of the most stressful situations in our lives (!). We want […]

    • 25.10.2017
    • Ikona kategorii
    • How to avoid producing garbage content – advises Shane Snow

      We create 211 million pieces of content per minute. 70 percent of it is completely useless. Only 5 percent of brand content gets 90 percent of attention. But that’s a good thing! The creation of poor quality content is the best proof that the content marketing sector is growing and beginning to mature. It was […]

    • 06.10.2017
    • Ikona kategorii
    • E-mail marketing still effective

      An e-mail – you could say an archaic tool, a dinosaur in today’s communication. In comparison to modern intuitive social media it looks rather bland. Is it doomed to extinction? Does e-mail marketing still pay back? To answer these questions, let’s take a look at numbers. And they say that currently nearly 97% of Internet […]

    • 14.09.2017
    • Ikona kategorii
    • “Quality content” – what is that?

      Common dilemma of many companies: what’s better – quality of content or the amount of it? If you asked them directly, they would surely reply they go for quality – after all, choosing quantity would mean admitting that they’re not doing their job properly. But reality looks different, and especially online we can find lots […]

    • 01.09.2017
    • Ikona kategorii
    • Quiz at the service of social media

        Using the tool you can both draw the user’s interest and entertain him, strengthen the brand’s image and most importantly – win a new user/subscriber/fan/customer. This is what I did for Opel brand, for whom our agency provides content for their website for employees. It was a purely entertaining quiz on the Mother’s Day, […]