• 09.01.2018
    • Ikona kategorii
    • New Year, new challenges

      Bartłomiej Brach Marketing strategist and corporate anthropologist:   The major challenge for me in 2018 is going to be to tell the truth from lies. A lot has been said about fake news in the context of social media and media as such. This only seemingly has nothing to do with communication marketers. Our sector […]

    • 28.09.2016
    • Ikona kategorii
    • Slow content marketing

      In order to organize chaos sometimes you need to start with saying clearly and loud: Stop! Slow down, take a deep breath and think. Only then start to act – not the other way around. This attitude should be the inspiration for the content marketing environment in 2017, according to Ann Handley’s CMW2016 speech. Would […]

    • 27.07.2015
    • Ikona kategorii
    • Content marketing worth an Oscar

      American Forbes has listed Ann Handley as one of the most influential women in the Social Media sector. She is Content Managing Director at MarketingProfs, creating relation-building digital content for organizations and individual people. Her passion is forming communities, especially with the use of modern multimedia tools. But before she began her adventure with content […]

    • 06.07.2015
    • Ikona kategorii
    • First content marketing document

      We really wanted to do a documentary.  It’s the one thing we hadn’t tried yet – told us Joe Pulizzi, founder of CMI. Results of work will be shown in September – premiere is planned at the conference Content Marketing World in Cleveland. The video shows the evolution of content marketing: from its beginnings (e.g. […]

    • 03.09.2014
    • Ikona kategorii
    • Meanwhile in America…

      The changes include more than a dynamic growth – a steady increase of expense on content marketing is a long-known phenomenon. Content marketers are becoming more and more confident in their multiplatform activities. Content marketing itself has also become gradually more popular – it is used by as many as 93% of marketers and 42% […]