• 09.02.2018
    • Ikona kategorii
    • The Facebook algorithm change – Opportunities or Threats?

      Does the change of Facebook algorithm result from the concern about the users, or is it running away from problems which FB is unable to solve? Everyone has their own theory. In the United States Facebook has been widely criticised. People believe it had a very negative impact on social relations, that it destroys them […]

    • 24.06.2015
    • Ikona kategorii
    • Content in Mobile Era

      The way of engaging a mobile reader is a separate question to that about engaging readers in general, Neil Patel believes, co-founder of an eye-tracking application used by world’s largest brands. He wrote on contentmarketinginstitute: It’s time to let go well-worn paradigms about online content and how it’s received, a mobile reader is not like […]

    • 01.11.2014
    • Ikona kategorii
    • Image that will be seen

      1. Name your file and create alt text Google indexes file names the same way as websites, so a short descriptive name is key for your image search optimizing. Don’t pack it with too many key words, stay with what’s essential. As Lily says, “coke-vs-pepsi-infographic.jpg” is much better than “infographic362.jpg.” Alt text is an HTML […]

    • 12.09.2014
    • Ikona kategorii
    • 10 SEO tricks for bloggers

      SEO is a process of affecting the visibility of a website in search engine’s, such as Google or Bing, natural or organic (un-paid) search results. The goal is to place a given website on top of search results, so that it is the first visible website. SEO is about understanding the search engine and its […]