• 09.08.2016
    • Ikona kategorii
    • PRINT – The perfect message carrier

      I don’t know about you, but I just love print. Reading on a screen is never as enjoyable to me as reading on paper. Photos viewed on a screen never bring such strong memories as those found in a real photo album. But the truth is, there are many enthusiasts of digitalization around. On my […]

    • 09.02.2015
    • Ikona kategorii
    • Advertising needs great narrators

      Mophie. Following the broadcast of its commercial during the Super Bowl final, the brand of phone batteries and energy banks previously unknown to wider audience becomes one of the most frequently searched words on the Internet. What’s special about that commercial? ALBERT HUPA: First of all, it’s really good. Perfectly performed when it comes to […]

    • 04.05.2017
    • Ikona kategorii

      “Why do women have shorter feet than men? To be able to stand closer to the sink” or “There are no perfect women, only some are able to cover their defects with breasts” – these are two of many stereotypical and chauvinistic jokes, which label women showing them as housewives or sex objects. Jokes tend […]

    • 23.03.2017
    • Ikona kategorii
    • Meaningful business

      Patagonia, American company specialized in tourist gear production (mostly clothing) is an example of a brand which follows the “doing well by doing good” principle – content marketing social activism. The idea is to give a good example to business by carrying out actions which contribute to a positive change in the world. Brand-activist’s message […]

    • 06.12.2016
    • Ikona kategorii
    • Out of the box Santa

      Over the past few days the computers in our office were full of Santas with hipster beards, reindeers flipping merrily around, stars from heaven, snowflakes, Christmas-trees and gift boxes because every client wants to have a Christmas accent – in magazines, on Christmas cards and in newsletters. “I want a happy Santa holding his hands […]

    • 22.09.2016
    • Ikona kategorii
    • Computer vs. Creativity

      Fortunately, this is still a future threat, but what can we do for the infernal charm of gradually more intricate computer programs not to make us lazy killing the human ability to think creatively? Mind in the Internet era First, let’s take a look at how the Internet is shaping the human mind. The good […]

    • 12.09.2014
    • Ikona kategorii
    • Where lies the power of a blogger?

      We talk about blogging with employees of Heureka advertising agency, famous bloggers Maciej Budzich and Artur Kurasiński, Onet Group lawyer, and the star of the conference, an expert marketing blogger – Natalia Hatalska. With trepidation Advertisers and marketers used to be afraid of cooperation with bloggers. After all, a blog can have plenty of negative […]

    • 28.05.2018
    • Ikona kategorii
    • A few words from graphic designer to Dear Customers…

      I get an article, a few photos and instructions to create “a nice looking” graphic… Bang! There goes the first mine. The customer is alive, but he’s going to have a limp leg for the rest of his life. Why? What happened? A graphic designer is completely lost when faced with the expression “nice-looking  graphic,” […]

    • 09.02.2018
    • Ikona kategorii
    • The Facebook algorithm change – Opportunities or Threats?

      Does the change of Facebook algorithm result from the concern about the users, or is it running away from problems which FB is unable to solve? Everyone has their own theory. In the United States Facebook has been widely criticised. People believe it had a very negative impact on social relations, that it destroys them […]

    • 09.01.2018
    • Ikona kategorii
    • New Year, new challenges

      Bartłomiej Brach Marketing strategist and corporate anthropologist:   The major challenge for me in 2018 is going to be to tell the truth from lies. A lot has been said about fake news in the context of social media and media as such. This only seemingly has nothing to do with communication marketers. Our sector […]