• 14.09.2016
    • Ikona kategorii
    • Be all in or get all out. There is no halfway

      Content Marketing World is different to every participant. You may find it boring I keep encouraging you to go there for yourself. But it’s really worth it. Just to get your own perspective. It’s impossible to grasp everything that happens there in those four days with just one mind. There are so many attractive events […]

    • 07.01.2016
    • Ikona kategorii
    • B2B: Trends and benchmarks 2016

      For the first time researchers asked B2B marketers the following questions: How would you assess the level of content marketing maturity in your organization? Five stages of development/maturity were set forth: sophisticated (proficient, highly developed; 8%), mature (24%), adolescent (29%), young (27%) and first steps (11%).  Overall, 32% of B2B marketers say their content marketing […]

    • 07.01.2016
    • Ikona kategorii
    • Most-often read in 2015

      Among your favorites were practical stories that you found useful at work – one undisputed leader was the article about free photo sources. It was also worth writing about interesting speakers, e.g. popular branding consultant Paweł Tkaczyk, phenomena (like graphic recording) and people – e.g. authors of architecture blog AWX2. But what is most rewarding […]

    • 19.11.2015
    • Ikona kategorii
    • Content Inc. – Turning content into cash

      American style career or maybe something more? I believe it is the latter. I have been following Joe Pulizzi’s well though-out business moves for a few years. I am convinced no one understands the idea of content marketing, its challenges and opportunities as well as he does. I can’t remember how I found his podcast […]

    • 17.09.2015
    • Ikona kategorii
    • #CMWorld in a nutshell

      Make them want you Andrew Davis, author of “Brandscaping. Unleashing the power of partnerships” emphasized several times that “if you want to build awareness, you need to buy advertisements, and if you want to build the desire for your product, you need to invest in content marketing.” During his speeches he shared some very interesting […]

    • 17.09.2015
    • Ikona kategorii
    • #CMWorld – I like it

      Most probably each of the 3,500 participants has a different view of what was happening in Cleveland. Not only because we are different as people, but most of all because we all search answers to our individual questions. The fifth #CMWorld is 123 hours of knowledge provided within 52 subject areas by 225 speakers. This […]

    • 10.08.2015
    • Ikona kategorii
    • Prick your ears up – Podcasts

      Human voice is able to convey far more meaning through its pitch and modulation than the printed words could ever have – said Nicolette Bear of TopRank blog. This may be the reason why podcasts have conquered the hearts of nearly 40 million Americans. But even though the group is impressive, the mainstream is not […]

    • 06.07.2015
    • Ikona kategorii
    • First content marketing document

      We really wanted to do a documentary.  It’s the one thing we hadn’t tried yet – told us Joe Pulizzi, founder of CMI. Results of work will be shown in September – premiere is planned at the conference Content Marketing World in Cleveland. The video shows the evolution of content marketing: from its beginnings (e.g. […]

    • 03.06.2015
    • Ikona kategorii
    • Power of Content Marketing 2015

      That May morning in the Kamienica Theter began with a sip of fruit water from our specially prepared bottles. The speed with which the bottles dispersed among the participants is only a proof that we know exactly what our customers need;) Another type of support for the guests and the conference formula itself were fantastic […]

    • 19.05.2015
    • Ikona kategorii
    • Bet on event in B2B

      Indeed, events are your prime time – valuable hours spent face to face with the listener, entirely focused on your message, and an opportunity to get precious feedback. But it is also a valuable time and energy of the participant, who leaves their regular activities to see what you’ve got to offer. You need to […]