• 05.04.2018
    • Ikona kategorii
    • Smartphone photography in practice

      If you still don’t believe you can use your phone to document an event or a simple office photoshoot, maybe you’ll get convinced by the fact that smartphone photography has been used on the covers of prestigious magazines. Take the reverberating example of the February cover of the “Billboard” magazine with Camila Cabello, or the […]

    • 19.12.2017
    • Ikona kategorii
    • Pre-Christmas survival guide

      Bad Moms 2 is now out, and the audience is laughing out loud watching how the main characters are struggling with Christmas preparations. But when we find ourselves in the middle of Christmas rush, it’s not that funny anymore. Psychologists claim Christmas is one of the most stressful situations in our lives (!). We want […]

    • 25.10.2017
    • Ikona kategorii
    • 17.08.2017
    • Ikona kategorii
    • Editing and proofreading – inseparable duet

      Whenever you read something you hardly ever wonder why the text is comprehensible and interesting. Even if you do, you probably just praise the author for his or her writing skills. I have no intention to derogate the latter’s artistry as a writer, but we tend to forget (or even fail to realize) about the […]

    • 26.10.2016
    • Ikona kategorii
    • In praise of simplicity

      I went to Greece recently with a friend from our agency Magda Kozińska, and the last thing we had on our minds was content marketing. But since we couldn’t get away from our minds completely, we also couldn’t get away from our job. That’s the feature characteristic of all 'creative’ jobs – we are working […]

    • 29.09.2016
    • Ikona kategorii
    • 09.08.2016
    • Ikona kategorii
    • PRINT – The perfect message carrier

      I don’t know about you, but I just love print. Reading on a screen is never as enjoyable to me as reading on paper. Photos viewed on a screen never bring such strong memories as those found in a real photo album. But the truth is, there are many enthusiasts of digitalization around. On my […]

    • 08.07.2016
    • Ikona kategorii
    • Video – quality or price

      The Video Engagement Industry Report (which we discuss in detail here) claims that marketers and CMA member agencies see the video as a medium of the future in content marketing, they only have one problem – the return on investment (when asked about the biggest obstacle in the development of this sector the answer “ROI“ […]

    • 04.01.2016
    • Ikona kategorii
    • Theory for Practitioners

      “They say that readership in Poland is dropping, that the printed press market is shrinking… The era of Internet and fast communication forms has come. Is that really so? ATLAS Fachowca, a sales and guidance magazine, proves the contrary. The publication by ATLAS has been on the market for four years and is constantly developing. […]

    • 10.08.2015
    • Ikona kategorii
    • Prick your ears up – Podcasts

      Human voice is able to convey far more meaning through its pitch and modulation than the printed words could ever have – said Nicolette Bear of TopRank blog. This may be the reason why podcasts have conquered the hearts of nearly 40 million Americans. But even though the group is impressive, the mainstream is not […]