• 09.01.2018
    • Ikona kategorii
    • New Year, new challenges

      Bartłomiej Brach Marketing strategist and corporate anthropologist:   The major challenge for me in 2018 is going to be to tell the truth from lies. A lot has been said about fake news in the context of social media and media as such. This only seemingly has nothing to do with communication marketers. Our sector […]

    • 25.10.2017
    • Ikona kategorii
    • Stories in business, according to Pixar

      For more than 25 years Matthew has been creating stories which make us cry, such as „Ratatouille” or „Inside Out” by Pixar Animation Studios. I was going to write about what he said and how he spoke, but I found his speech from the end of May this year on YouTube, which is basically the same […]