• 07.01.2016
    • Ikona kategorii
    • B2B: Trends and benchmarks 2016

      For the first time researchers asked B2B marketers the following questions: How would you assess the level of content marketing maturity in your organization? Five stages of development/maturity were set forth: sophisticated (proficient, highly developed; 8%), mature (24%), adolescent (29%), young (27%) and first steps (11%).  Overall, 32% of B2B marketers say their content marketing […]

    • 10.08.2018
    • Ikona kategorii
    • When do we get the magazine?

      The closer the date of sending the magazine to print the more tense it gets. Anyone who has been through sending a magazine to print at least once will know what it looks like: your phone never stops ringing, last emails from the customer with corrections, photo on page nine needs to be swapped because […]

    • 28.05.2018
    • Ikona kategorii
    • A few words from graphic designer to Dear Customers

      I get an article, a few photos and instructions to create a nice looking graphic Bang! There goes the first mine. The customer is alive, but hes going to have a limp leg for the rest of his life. Why? What happened? A graphic designer is completely lost when faced with the expression nice-looking  graphic, […]

    • 26.03.2018
    • Ikona kategorii
    • Content marketing and B2B purchases

      For 60%  of marketers surveyed by the CMI and MarketingProfs (report 2018 B2B Content Marketing Benchmarks, Budgets, and Trends) the priority is to provide the right content to the right people in the right time. Where do you find information about customers changing needs? In the buyers journey analysis. It may seem the purchase process […]

    • 10.01.2018
    • Ikona kategorii
    • From Aude editors diary

      Except for the parts he gave us for exclusive use:) The diary is written in the third person, as the editor was advised to do so by a psychologist, after the editor went through a mild nervous breakdown for the third time in the past three months. Wednesday, December 2017  From the life of a […]

    • 27.08.2017
    • Ikona kategorii
    • Guide from chaos

      It all began with the information that there is a task to do preparing several pages of a magazine for the logistics department introducing modifications to its supply chain running model. I thought the task would be easy on the one hand (only a few pages), and I will be able to learn something […]

    • 17.08.2017
    • Ikona kategorii
    • Editing and proofreading inseparable duet

      Whenever you read something you hardly ever wonder why the text is comprehensible and interesting. Even if you do, you probably just praise the author for his or her writing skills. I have no intention to derogate the latters artistry as a writer, but we tend to forget (or even fail to realize) about the […]

    • 10.05.2017
    • Ikona kategorii
    • CM Master Class in the eyes of Stephanie Losee

      Zuzia Kuczborska: What can the participants expect from the workshop? Stephanie Losee: Rebecca and I will walk them through the steps that companies of any size need to take in order to develop and execute an effective content strategy. Z. K.: And what will they gain from it? S. L.: They will hear practical advice about […]

    • 19.12.2016
    • Ikona kategorii
    • Christmas brand stories

      Marks & Spencer Anyone who has brothers or sisters knows that such relation isnt always easy. It takes little to have an argument, a quarrel, or even a serious fight. But deep in our hearts we love them, carry about them and want them to be happy. Marks & Spencer commercial shows a 6-year-old boy […]

    • 08.07.2016
    • Ikona kategorii
    • Picture worth a thousand words

      Power of diversity Video Engagement Industry Report is primarily a collection of interesting case studies. Brands and agencies use videos in many different ways. On the one hand, there is the fascinating story of TCO agency about the use of recognizable bloggers in helping to sell the advantages of visiting a country in this […]