• 05.04.2018
    • Ikona kategorii
    • Smartphone photography in practice

      If you still don’t believe you can use your phone to document an event or a simple office photoshoot, maybe you’ll get convinced by the fact that smartphone photography has been used on the covers of prestigious magazines. Take the reverberating example of the February cover of the “Billboard” magazine with Camila Cabello, or the […]

    • 09.01.2018
    • Ikona kategorii
    • New Year, new challenges

      Bartłomiej Brach Marketing strategist and corporate anthropologist:   The major challenge for me in 2018 is going to be to tell the truth from lies. A lot has been said about fake news in the context of social media and media as such. This only seemingly has nothing to do with communication marketers. Our sector […]

    • 25.09.2017
    • Ikona kategorii
    • In between the worlds

      I feel lost in between the worlds… I don’t know the exact boundaries between the reality, VR, AR and MR. How can we define these terms? Szymon Darowski: VR – Virtual Reality – is a completely different kind of ‘reality.’ It does not mix with the real reality (I guess we need to call it […]

    • 17.08.2017
    • Ikona kategorii
    • Editing and proofreading – inseparable duet

      Whenever you read something you hardly ever wonder why the text is comprehensible and interesting. Even if you do, you probably just praise the author for his or her writing skills. I have no intention to derogate the latter’s artistry as a writer, but we tend to forget (or even fail to realize) about the […]

    • 12.07.2017
    • Ikona kategorii
    • Plan for a channel

      Optimizing content promotion channels is preceded by a few steps, explains Rose in the CMI University online course. Previously, we should build our own audience to help us differentiate content (as we said in the „Building the audience” post) and develop a unique message that stands out in the marketplace. Then we begin  to optimize […]

    • 18.05.2017
    • Ikona kategorii
    • Hip hip hooray! Aude in SZPALTY ROKU competition final

      We are proud to see our cooperation with our clients result in projects that are appreciated and noticeable among hundreds of others. This year the number of projects submitted was unusually high – which made the jury debate longer than usually. The tension was growing… Ten of our projects that we carried out for our […]

    • 17.01.2017
    • Ikona kategorii
    • Plain language respects the customer

      Pracownia Prostej Polszczyzny mostly deals with improving official communication messages, but you also have researched e.g. prompt notes sent to customers by corporations – whether companies try to make such notes sound commercial and do not feel tempted to copy severe official messages sent e.g. by a tax office. I was wondering, what characterizes this […]

    • 19.12.2016
    • Ikona kategorii
    • Christmas brand stories

      Marks & Spencer Anyone who has brothers or sisters knows that such relation isn’t always easy. It takes little to have an argument, a quarrel, or even a serious fight. But deep in our hearts we love them, carry about them and want them to be happy. Marks & Spencer commercial shows a 6-year-old boy […]

    • 26.10.2016
    • Ikona kategorii
    • In praise of simplicity


      I went to Greece recently with a friend from our agency Magda Kozińska, and the last thing we had on our minds was content marketing. But since we couldn’t get away from our minds completely, we also couldn’t get away from our job. That’s the feature characteristic of all 'creative’ jobs – we are working […]

    • 22.09.2016
    • Ikona kategorii
    • Computer vs. Creativity

      Fortunately, this is still a future threat, but what can we do for the infernal charm of gradually more intricate computer programs not to make us lazy killing the human ability to think creatively? Mind in the Internet era First, let’s take a look at how the Internet is shaping the human mind. The good […]