• 16.03.2017
    • Ikona kategorii
    • 3 content marketing facts that will make you think again

      Last year the Interactive Advertising Bureau Poland (IAB Polska) and the International Content Marketing Forum (ICMF) ran independent research on the current situation and the future of content marketing. The goal was to define the potential of this type of marketing communication and how it is executed by marketers.

We looked at the results carefully, also […]

    • 03.06.2015
    • Ikona kategorii
    • 10 times content marketing (awards!)

      First – German roots Swinging Vintage Vegas with Aleksandra Szwed’s guest appearance entertained the audience with some melodic tunes. Since the band came from Germany, let us start with the award for Opel Post – magazine for the employees of Opel production plant in Gliwice, the finalist in the category Digital Publication Online. Second – […]

    • 12.01.2015
    • Ikona kategorii
    • What is content marketing?

      Urszula Radzińska, Head of the Content Marketing Poland Association and the President of Aude, explains why there is so much misunderstanding about this: “Many companies claim that what they do is content marketing. However, they very often deal with only a part of this rather complex process. Hence so many different definitions of this concept, […]

    • 22.10.2014
    • Ikona kategorii
    • History of content marketing

      For years brands have been building interesting stories around their products in order to attract customers. According to a content marketing expert Joe Pulizzi, the difference today is the lack of three basic barriers, which did not allow companies to present storytelling to wider public. FOR YEARS, BRANDS HAVE BEEN TELLING STORIES TO ATTRACT CONSUMERS […]

    • 22.10.2014
    • Ikona kategorii
    • Top content marketing organizations

      Stowarzyszenie Content Marketing Polska (Content Marketing Poland Association) – Formerly known as the Custom Press Association. Formulates and popularises high quality norms and standards for publishing business in Poland. Since 2010 the association also functions within the International Content Marketing Forum. One of its key initiatives is the largest publishing competition and gala in Poland, […]

    • 09.01.2018
    • Ikona kategorii
    • New Year, new challenges

      Bartłomiej Brach Marketing strategist and corporate anthropologist:   The major challenge for me in 2018 is going to be to tell the truth from lies. A lot has been said about fake news in the context of social media and media as such. This only seemingly has nothing to do with communication marketers. Our sector […]

    • 17.11.2015
    • Ikona kategorii
    • Best writers wanted!

      Custom journalism does not need to give place to traditional writing. A gripping story written for the needs of internal communication can also be art. And hence the “Pióra Roku” competition – to show that content marketing stories can be just as interesting and valuable. Content Marketing Polska, the organizer of the competition, is an […]

    • 22.10.2014
    • Ikona kategorii
    • Small screen, big success

      The trend is clearly positive. The sales and reading rate of digital magazines are growing.     Katarzyna Petruk: The Global Mobile Survey 2014 (IDG) tells us that 33 percent of smartphone users prefer to read digital magazines to their printed versions. Are there many other reports showing similar, or even stronger trends? When making […]

    • 03.09.2014
    • Ikona kategorii
    • Candy Girl

      1. It was another ordinary day. People were heading to work at one of the leading American IT companies. A long black limo swooshed by and parked on the other side of the street, opposite the impressive entrance. The CEO got off. He was actually one of the company founders. He usually took the stairs […]