• 26.03.2018
    • Ikona kategorii
    • Content marketing and B2B purchases

      For 60%  of marketers surveyed by the CMI and MarketingProfs (report 2018 B2B Content Marketing Benchmarks, Budgets, and Trends) the priority is to provide the right content to the right people in the right time. Where do you find information about customers’ changing needs? In the buyer’s journey analysis. It may seem the purchase process […]

    • 27.07.2017
    • Ikona kategorii
    • 3 reasons to have company blog

      When I cooperate at various projects or discuss on business forums, I tend to see opinions that company blogs are not really necessary, and definitely not a priority. Sometimes people I talk to don’t even know what we are talking about, and they imagine a company blog is to write about how my day was […]

    • 27.04.2017
    • Ikona kategorii
    • University of Content

      I assume not that many, more so if they don’t yet have any experience in the field. Or maybe they already know something, already heard a little bit but they aren’t sure if that’s for them. I was in the same situation a few weeks ago. Well, maybe I still am but with this small […]

    • 04.02.2016
    • Ikona kategorii
    • More than storytelling?

      There are three types of content in content marketing, but according to Lieb, only one of them is technically “telling a story.” The other two types are equally important, but very often the only narration principle they follow is that they have a storyline. Let’s take a look at those three types together with Rebecca: […]

    • 07.01.2016
    • Ikona kategorii
    • B2B: Trends and benchmarks 2016

      For the first time researchers asked B2B marketers the following questions: How would you assess the level of content marketing maturity in your organization? Five stages of development/maturity were set forth: sophisticated (proficient, highly developed; 8%), mature (24%), adolescent (29%), young (27%) and first steps (11%).  Overall, 32% of B2B marketers say their content marketing […]

    • 27.07.2015
    • Ikona kategorii
    • Content marketing worth an Oscar

      American Forbes has listed Ann Handley as one of the most influential women in the Social Media sector. She is Content Managing Director at MarketingProfs, creating relation-building digital content for organizations and individual people. Her passion is forming communities, especially with the use of modern multimedia tools. But before she began her adventure with content […]

    • 20.04.2015
    • Ikona kategorii
    • Smartphone killing the tablet?

      Following a long period of tablet expansion, which began in the second half of 2013, a new trend has stepped forward. Online traffic via tablets has been decreasing for the benefit of smartphones. Brandt emphasizes he discovered the trend through his own analyses of customers’ websites, not via large-scale empirical research conducted by an authoritative […]

    • 02.02.2015
    • Ikona kategorii
    • From network straight onto paper

      This winter saw the publication of the „Pineapple” magazine – a case not anticipated even by Joe Pulizzi: a paper magazine as a test and support for a digital initiative. The publisher, Airbnb, is an international portal offering vacation rentals of homes and apartments directly from the owners in over 190 countries. According to Jonathan […]

    • 22.12.2014
    • Ikona kategorii
    • Eye on the cover

      @MAZING… The cover of Netia magazine is collecting prizes at all the largest competitions, primarily due to the care with which we create the cover photo. The preparations and the work often exceed those in commercial magazines. Starting with a coherent and bearing concept – which always encompasses the whole annual cycle – through make-up […]

    • 17.09.2014
    • Ikona kategorii
    • Content marketing – how they do this in America?

      What does the recent report “B2C Content Marketing: 2014 benchmarks, budgets and trends – North America” tell us about U.S. marketing specialists? Here are the most important conclusions: – 90% of them use content marketing at work (last year the rate was 86%), but less than half of them have a documented operations strategy – […]