• 09.01.2018
    • Ikona kategorii
    • New Year, new challenges

      Bartłomiej Brach Marketing strategist and corporate anthropologist:   The major challenge for me in 2018 is going to be to tell the truth from lies. A lot has been said about fake news in the context of social media and media as such. This only seemingly has nothing to do with communication marketers. Our sector […]

    • 04.01.2016
    • Ikona kategorii
    • Theory for Practitioners

      “They say that readership in Poland is dropping, that the printed press market is shrinking… The era of Internet and fast communication forms has come. Is that really so? ATLAS Fachowca, a sales and guidance magazine, proves the contrary. The publication by ATLAS has been on the market for four years and is constantly developing. […]