• 27.06.2018
    • Ikona kategorii
    • Submerging Without Drowning: The Potential of VR

      Visible non-real image enabling us to interact with the content (a computer simulated environment) has been named Virtual Reality. When using VR devices, the user wears a special helmet with an inbuilt display unit or goggles, which are powered by a computer, a video game console or a smartphone. With specialized software and sensors, virtual […]

    • 10.01.2018
    • Ikona kategorii
    • From Aude editor’s diary

      Except for the parts he gave us for exclusive use:) The diary is written in the third person, as the editor was advised to do so by a psychologist, after the editor went through a mild nervous breakdown for the third time in the past three months. Wednesday, December 2017  From the life of a […]

    • 11.12.2017
    • Ikona kategorii
    • May you live in interesting times – of digitalization

      I regret I wasn’t able to hear all the speakers, because the lectures were taking place on five different scenes simultaneously, and you had to decide quickly which one to choose. But I was able to realize that they all agreed on one thing: nobody today can be sure of what the future will look […]

    • 25.09.2017
    • Ikona kategorii
    • In between the worlds

      I feel lost in between the worlds… I don’t know the exact boundaries between the reality, VR, AR and MR. How can we define these terms? Szymon Darowski: VR – Virtual Reality – is a completely different kind of ‘reality.’ It does not mix with the real reality (I guess we need to call it […]

    • 30.06.2017
    • Ikona kategorii
    • Superstory

      FIRSTLY… Paweł Tkaczyk is skillfully showing us the truth that is seemingly obvious but still neglected – creating good stories is an art you can master. Talent is necessary, of course, but without knowing the craft, you’ll be acting blindly. If you’d rather be effective – of course you would! – you need to know […]

    • 16.02.2017
    • Ikona kategorii
    • Business gadgets: choose and order wisely

      Goal and meaning A business gadget’s task is to prolong the positive association or awareness of something good, to be an element of celebration. “The recipient must want to keep the gadget” emphasizes Ula Radzińska. For this reason the gadget has to be nice and manufactured with care, especially if it’s addressed to a group […]

    • 22.08.2016
    • Ikona kategorii
    • Chasing the photo

      Let me start with some extreme choices made by a Russian girl chasing the most original shots. Gimnastic Angela Nikolau has a very dangerous hobby, but also one that is very popular among young people in Russia, particularly in St. Petersburg, which combines rooftopping with photography. The movement involves climbing onto roofs, balconies, cornices of […]

    • 29.07.2016
    • Ikona kategorii
    • Good layout – but what does it mean?

      This requirement and the type of the reader are the basic criteria one must take into consideration when designing a layout. This is clearly visible in our layouts developed for various customers who come from different sectors and all have different needs. Publications for customers from e.g. the financial sector are calm and economical in […]

    • 04.01.2016
    • Ikona kategorii
    • Best Pages 2015

      A (subjective) selection of the best magazine pages from last year by graphic designers Robert Wawryło and Marcin Rutkowski, and editor Kasia Petruk. Rolling Stone, November 2015 Why? If you want to get the most out of a cover photo, get rid of all the surrounding elements – this principle always works. It gives the […]

    • 01.12.2014
    • Ikona kategorii
    • Marketing Automation Congress 2014

      The Congress was opened by Stephane Antiga, coach of world champion Poland men’s national volleyball team. Naturally, he has never used the Marketing Automation system, but they do have something in common. In fact, the keynote of each and all the speeches was – striving for victory. Here are the main thoughts that we could […]