video

This article is not about the cult Polish comedy film „Sexmission” by Juliusz Machulski, but about a great initiative by the Dove brand. What do they have in common? The main characters in the movie, Max and Albert, were trying to bring back the male gender to the world devoid of men, while Dove attempts to bring back the canon of beauty that is not dripping with sex, but is genuine and natural.

More and more brands choose stories instead of traditionally understood advertising. They are visually spectacular and give you the feeling of a lump in your throat. They are most visible before Christmas. Here’s a list of seven – in our opinion – most interesting advertisements this Christmas.  

Video is the future of communication. For those who deal with communication, the video has only one disadvantage – the price. Does a video have to be expensive? We ask Olga Jurek and Albert Hupa.

We live in a picture culture. But not everyone knows what that picture should look like. In spring 2016 the Content Marketing Association carried out a research among its members and associates to estimate the way they use the video. We had a look into the conclusions published in the Video Engagement Industry Report and we asked Albert Hupa to read it with us.

So excited for this project to premiere! – comment Internet users in response to post the Content Marketing Institute: Do you know the story #contentmarketing? Here’s a sneak peek at our new documentary: The Story of Content: Rise of the New Media.

Our video expert – Olga Jurek of Film Agency – tells us about how to prepare to making a corporate video in 48 hours, and why filming the CEO’s message without proper lighting is unacceptable.