• 15.08.2017
    • Ikona kategorii
    • Let’s go & help! The planet, people, ourselves.

      When sending out e-mails is not enough to inform employees about a CSR action AND to get their committment, you need to use your head to think of an interesting communication strategy and to design all the necessary materials. And this is exactly what we did when working on a project promoting environment-friendly attitudes for Henkel Polska.

    • 27.07.2017
    • Ikona kategorii
    • Starting plan

      Why is content marketing a good solution for start-ups? First, according to a report by Demand Metric, the cost of content marketing is 62% lower than that of traditional marketing, while it generates three times more leads. Second, because it's effective in reaching your business goal, and third, because start-ups are the kind of companies which are very flexible in fitting the realm of the social media, without which it would be hard to talk about content marketing in the...

    • 12.07.2017
    • Ikona kategorii
    • Plan for a channel

      You are probably already using several content delivery channels. Probably even a dozen because - if we look at the latest research of the Content Marketing Institute – this is the average number of channels used by most companies. – Honestly, as marketers we probably use too many of them. And the ones we use most probably do not give the effect we want – says Robert Rose, CMI strategist. That's why we need a channel plan.

    • 23.06.2017
    • Ikona kategorii
    • Content is like… a turkey

      CM Master Class led by Rebecca Lieb and Stephanie Losee is over. We had the opportunity to participate and now we can tell you about it.

    • 26.05.2017
    • Ikona kategorii
    • B2B conversation with Rebecca Lieb

      Have you already read our interview with Rebecca Lieb? This time, Igor Bielobradek who supports B2B companies in content marketing, talked with her in one of his podcasts from the "B2B Conversations" series.

    • 26.05.2017
    • Ikona kategorii
    • Mission: Possible

      … actually, not just possible but necessary, because having a mission is a necessity more than possibility. It’s like a car: it can be beautiful, state-of-the-art, with rich equipment, but if you don’t tank it up it will get stuck. The thing looks similar with marketing, where content is a vehicle and the mission is fuel. Without a mission you simply won’t get too far.

    • 24.05.2017
    • Ikona kategorii
    • Firstly and lastly: Sales

      The latest issue of Marketer+ magazine includes an article by our CEO Ula Radzińska, who was invited to contribute as an expert in content marketing. This is important information for us, but even more important is what the article is about. It attempts to answer the question about the boundaries of content marketing and about the measure of success.

    • 11.05.2017
    • Ikona kategorii
    • On the trail of content marketing

      What does a meringue have to do with content marketing and how is CM different from advertising – let’s take a look at an explanation by Paweł Tkaczyk, author of a popular marketing blog and a longtime member of the jury of the Power of Content Marketing Awards Szpalty Roku. 

    • 10.05.2017
    • Ikona kategorii
    • CM Master Class in the eyes of Stephanie Losee

      Master Class workshop is getting closer! We recently talked about it with Rebecca Lieb and now it's time for another co-leader. Stephanie Losee who heads content at Visa, a global brand, explains us why it is worth attending the meeting.

    • 04.05.2017
    • Ikona kategorii

      This article is not about the cult Polish comedy film "Sexmission" by Juliusz Machulski, but about a great initiative by the Dove brand. What do they have in common? The main characters in the movie, Max and Albert, were trying to bring back the male gender to the world devoid of men, while Dove attempts to bring back the canon of beauty that is not dripping with sex, but is genuine and natural.