• 16.11.2017
    • Ikona kategorii
    • 20.10.2017
    • Ikona kategorii
    • Remotely or on site?

      How about working remotely? This would be hard for a surgeon or a camera operator, but if you’re in a different profession, you may be considering this solution. But is 100% freelancing free of drawbacks? Let’s see how it would work for our agency…



    • 06.10.2017
    • Ikona kategorii
    • E-mail marketing still effective

      With constantly improved social media and ever so modern communicators, is there still a place for a communication tool which has been around for over 40 years? According to the latest report by GetResponse, there is, because e-mail marketing is still doing very well.



    • 19.09.2017
    • Ikona kategorii
    • Through emotions to success?

      If employer branding was a stick figure, it would embrace with its little hands many areas in an organization, and even beyond it: HR, including the recruitment department and all the departments employees are recruited to, internal and external communication, PR, marketing… plus external agencies. When all these cooperate, you can talk about a chance for success. But you still can’t sit back and wait, because building and sustaining a reputation as a desirable employer requires keeping your finger on...



    • 15.08.2017
    • Ikona kategorii
    • Let’s go & help! The planet, people, ourselves.

      When sending out e-mails is not enough to inform employees about a CSR action AND to get their committment, you need to use your head to think of an interesting communication strategy and to design all the necessary materials. And this is exactly what we did when working on a project promoting environment-friendly attitudes for Henkel Polska.



    • 27.07.2017
    • Ikona kategorii
    • Starting plan

      Why is content marketing a good solution for start-ups? First, according to a report by Demand Metric, the cost of content marketing is 62% lower than that of traditional marketing, while it generates three times more leads. Second, because it’s effective in reaching your business goal, and third, because start-ups are the kind of companies which are very flexible in fitting the realm of the social media, without which it would be hard to talk about content marketing in the...



    • 12.07.2017
    • Ikona kategorii
    • Plan for a channel

      You are probably already using several content delivery channels. Probably even a dozen because – if we look at the latest research of the Content Marketing Institute – this is the average number of channels used by most companies. – Honestly, as marketers we probably use too many of them. And the ones we use most probably do not give the effect we want – says Robert Rose, CMI strategist. That’s why we need a channel plan.



    • 23.06.2017
    • Ikona kategorii
    • Content is like… a turkey

      CM Master Class led by Rebecca Lieb and Stephanie Losee is over. We had the opportunity to participate and now we can tell you about it.



    • 26.05.2017
    • Ikona kategorii
    • B2B conversation with Rebecca Lieb

      Have you already read our interview with Rebecca Lieb? This time, Igor Bielobradek who supports B2B companies in content marketing, talked with her in one of his podcasts from the „B2B Conversations” series.



    • 26.05.2017
    • Ikona kategorii
    • Mission: Possible

      … actually, not just possible but necessary, because having a mission is a necessity more than possibility. It’s like a car: it can be beautiful, state-of-the-art, with rich equipment, but if you don’t tank it up it will get stuck. The thing looks similar with marketing, where content is a vehicle and the mission is fuel. Without a mission you simply won’t get too far.