• 27.06.2018
    • Ikona kategorii
    • Submerging Without Drowning: The Potential of VR

      VR could be a success, but it needs a convincing concept; storytelling content and coherence with other marketing materials – such is the conclusion of the German report “Virtual Reality: Content Marketing in a New Dimension?” VR is a new medium resulting from submerging in the virtual world. Is the market ready to offer VR to customers? Let’s take a look at the research results.



    • 28.05.2018
    • Ikona kategorii
    • 24.05.2018
    • Ikona kategorii
    • 05.04.2018
    • Ikona kategorii
    • Smartphone photography in practice

      In our article “Is It Worth Taking Pictures With Smartphone?” we wondered if photos taken with a smartphone can be used in publications. This time we’ll get more practical and show you real examples of such use!



    • 26.03.2018
    • Ikona kategorii
    • Content marketing and B2B purchases

      The rule of thumb for content marketing is: Create content which responds to the needs of your readers. Wanna know what those needs are? Take a look at the buyer’s journey.



    • 09.02.2018
    • Ikona kategorii
    • 09.02.2018
    • Ikona kategorii
    • 11.01.2018
    • Ikona kategorii
    • Kids and graphic designing

      One of our external illustrator’s child, when asked in kindergarten about what his daddy does, said: “Nothing! He just draws all day long.” Let’s see how kids of AUDE graphic designers see their parents’ work.



    • 11.01.2018
    • Ikona kategorii
    • Create your own newsroom

      Each company investing in corporate media wants them to be profitable, however, not all companies know how to use their potential fully. How about changing the way you think about your company editorial board?



    • 10.01.2018
    • Ikona kategorii
    • From Aude editor’s diary

      Today, everybody writes blogs, not diaries, but since an editor does not have time to write something that goes public on a regular basis and has a non-extendible deadline, he writes a diary which nobody can see…