market

VR could be a success, but it needs a convincing concept; storytelling content and coherence with other marketing materials – such is the conclusion of the German report “Virtual Reality: Content Marketing in a New Dimension?” VR is a new medium resulting from submerging in the virtual world. Is the market ready to offer VR to customers? Let’s take a look at the research results.

…or how to navigate a minefield without losing your life and win the prize of good artwork.

The beginning of the year is when we often make resolutions and set goals for ourselves. We asked experts on marketing and communication about the greatest challenges awaiting them in 2018.

How about working remotely? This would be hard for a surgeon or a camera operator, but if you’re in a different profession, you may be considering this solution. But is 100% freelancing free of drawbacks? Let’s see how it would work for our agency…

If employer branding was a stick figure, it would embrace with its little hands many areas in an organization, and even beyond it: HR, including the recruitment department and all the departments employees are recruited to, internal and external communication, PR, marketing… plus external agencies. When all these cooperate, you can talk about a chance for success. But you still can’t sit back and wait, because building and sustaining a reputation as a desirable employer requires keeping your finger on...

Content marketing experts often emphasize that you should focus on the quality of content. But what is this quality and how do you achieve it? Here are the answers to these questions by the speakers of the Content Marketing World 2017.

Working on a guidebook for one of our client’s employees (let’s keep it a secret which one as the project is at the implementation testing stage) has shown me, how important mutual respect and mutual confidence in one another’s competences is between the client and the agency. Another key element was patience – the client’s patience for me and mine for them. All this allowed us to finalize a project which in the beginning seemed to me as difficult to...

Why is content marketing a good solution for start-ups? First, according to a report by Demand Metric, the cost of content marketing is 62% lower than that of traditional marketing, while it generates three times more leads. Second, because it's effective in reaching your business goal, and third, because start-ups are the kind of companies which are very flexible in fitting the realm of the social media, without which it would be hard to talk about content marketing in the...

Well, if you think this is but a fad, surfing on the wave of the recent popularity of this form of expression online, just keep on reading. The very fact you are here on blog.aude.pl should make you think twice…

You feel like reading something clever this holidays? We have a few suggestions for those who are hungry for knowledge even when lying in a hammock or on a beach chair. The books below contain a dose of practical knowledge and have been recommended by experts in communication, HR, managing and marketing, including some of our clients.