• 24.06.2015
    • Ikona kategorii
    • Content in Mobile Era

      Let go well-worn paradigms about online content, make it short, catchy, and reduce images to a minimum – says Neil Patel, one of Internet's most influential people. Meanwhile, in Europe the market is monitored by another expert – Marek Miller, Prasa.info Editor-In-Chief, who replies: “Patel forgets about one crucial element, mainly the preferences and expectations of readers.” But that's just one bone of contention…



    • 27.05.2015
    • Ikona kategorii
    • Magazine for tablet and smartphone

      Contemporary technologies enable you to collect your favorite magazines in one mobile device. You get  around-the-clock access to numerous publications of completely new quality, which is not possible with traditional paper magazines. Therefore, more and more titles develop their dedicated versions for all kinds of mobile devices.



    • 20.01.2015
    • Ikona kategorii
    • Reading architecture

      It turns out a content marketing agency and an architecture firm can have much in common. The best example is AWX2 Blog. What we have in common with its authors is the passion we have for our job, the sense of a mission to educate and promote good patterns, and the struggle for full professionalism that makes you create customised solutions.



    • 12.01.2015
    • Ikona kategorii
    • What is content marketing?

      You say 'content marketing' – you think… Well, people may have various connotations. Marketers like to call their job content marketing as soon as they publish their first business article (and that's good, unless it's simply edited press info). But is there any number of publications that can turn you into a content marketer? How much of it is content, and how much is marketing? Maybe good content is always content marketing? These questions needed a reply.



    • 01.11.2014
    • Ikona kategorii
    • Image that will be seen

      Interesting content and a skilled graphic designer may not be enough to provide an image with effective distribution and good positioning in browsers. Here are five additional things that you can do for your image to make it popular on Google and in social media – hints by Lily Bradic, digital strategist for Digital Media Ghost, in socialmediatoday.



    • 12.09.2014
    • Ikona kategorii
    • Interactive infographics

      Traditional infographics are almost like art pieces presented in competitions, and what about those animated ones? Those found on the Internet are really impressive, because they are more than a visual experience. Many companies treat them as their portfolio, showing their possibilities and technical competence.



    • 12.09.2014
    • Ikona kategorii
    • A glance at credits

      A guidebook on cash credits? You probably imagine thousands of complicated words with hundreds of complex calculations, and it's all so… static. You don't even know how wrong you are. Take a look at this.



    • 03.09.2014
    • Ikona kategorii
    • Video – that’s the clue

      – Show people and their emotions – encourages Christian Graf-Simpson who was responsible for the development of the Red Bulletin's iPad-App – And if you can't do it, maybe you should change the subject?