interactive

VR could be a success, but it needs a convincing concept; storytelling content and coherence with other marketing materials – such is the conclusion of the German report “Virtual Reality: Content Marketing in a New Dimension?” VR is a new medium resulting from submerging in the virtual world. Is the market ready to offer VR to customers? Let’s take a look at the research results.

Are you 100% sure when making an important decision at work? a) of course! I have experience and I know what I’m doing b) I always have some doubts, only a fool wouldn’t have any c) you can always verify your plan so I simply watch and see what happens. If this wasn’t a blog article but a quiz, it would start like the above and for sure more people would do it than would read this text, as psychotests...

Well, if you think this is but a fad, surfing on the wave of the recent popularity of this form of expression online, just keep on reading. The very fact you are here on blog.aude.pl should make you think twice…

Have you already read our interview with Rebecca Lieb? This time, Igor Bielobradek who supports B2B companies in content marketing, talked with her in one of his podcasts from the "B2B Conversations" series.

What kind of content should you publish online to be effective in content marketing? Firstly, it must be deliberate and polished – these are the first two of the five conditions.

It's simple: create an interactive infographic. OK, maybe it's not that simple, but we already wrote about it here. Nevertheless, experts claim that animations, especially ones created in HTML5, are the future of infographics. Let's take a look at how futuristic the current designs are.

53 thousand people gathered at one event in Lisbon. Was it a lot? Imagine all the inhabitants of Jarocin and Wyszków in one place. Was the greatest Web Summit successful? It surely was if you consider the profits of the organizers, local hotels and restaurants. How I remember those four days?

While you, dear clients, and you, dear colleagues who went on vacation were wrinkling your noses looking for the best spot on the beach, the rest of us worked hard. Summer is no excuse! We managed to do so much. What exactly?

A good screensaver should be part of a larger informative campaign. When it's well thought out, it can truly influence staff's behavior, says Urszula Radzińska and explains why in order for a screensaver to be well prepared you must think empathically.

The marriage of modern technology and tradition handmade art is possible. It's enough to watch the CSR report by ING Bank Śląski.