• 08.07.2016
    • Ikona kategorii
    • Picture worth a thousand words

      We live in a picture culture. But not everyone knows what that picture should look like. In spring 2016 the Content Marketing Association carried out a research among its members and associates to estimate the way they use the video. We had a look into the conclusions published in the Video Engagement Industry Report and we asked Albert Hupa to read it with us.



    • 07.01.2016
    • Ikona kategorii
    • B2B: Trends and benchmarks 2016

      We know the results of the sixth annual B2B Content Marketing – Benchmarks, Budgets and Trends – North America report carried out by the Content Marketing Institute and Marketing Profs. The 2016 report revealed a number of new issues proving that in order to be effective, one needs a certain level of proficiency and maturity in practicing and thinking about content marketing (e.g. a documented strategy). Effects are hard to see for beginner marketers and those who don't have a...



    • 20.04.2015
    • Ikona kategorii
    • Smartphone killing the tablet?

      When you go online, you do so via a smartphone, right? Such an assumption was made by Brandt Dainow on imediaconnection.com where he described how modern mobile phones were displacing tablets in the last few months.



    • 02.04.2015
    • Ikona kategorii
    • Why you should play visually?

      Creating a visual content can be costly, time consuming and difficult to implement. So why bother? Danny Ashton from NEOM Studios presents the answer, of course, in the form of (info) graphics.



    • 10.10.2014
    • Ikona kategorii
    • Science-fiction at hand

      Each new generation of mobile devices turns our imagination into reality. For producers, a smartphone is the man's universal and omnipresent friend. But is the contemporary man equally friendly towards it?



    • 17.09.2014
    • Ikona kategorii
    • Smartphonization of Poles

      Even though the phrase does not sound well, this is certainly the most dynamic trend now seen in Poland. We are well acquainted with smartphones. We can definitely say* we now use smartphones and not regular mobile phones, which was not the case back in 2012.  



    • 17.09.2014
    • Ikona kategorii
    • Content marketing – how they do this in America?

      Last time we talked about the B2B sector. Meanwhile, in the field of B2C there appeared an occasion to follow changes and trends from the place always providing good examples – the USA. The Content Marketing Institute, together with MarketingProfs, have published the annual research of this largest and most dynamic advertising market.



    • 03.09.2014
    • Ikona kategorii
    • Meanwhile in America…

      The content marketing sector is growing dynamically, a fact confirmed by regular research by the  Content Marketing Institute. The results of surveys from the end of 2013 conducted among B2B marketers were included in a joint report by the Content Marketing Institute and MarketingProfs:  “B2B Content Marketing 2014: Benchmarks, Budgets and Trends – North America”.



    • 03.09.2014
    • Ikona kategorii
    • Market in Germany

      Companies in Germany are starting to understand the meaning of communication between the real world and the digital world. New channels appear to reach consumers and business partners, other than traditional advertising. We're about to see a new media system, new solutions, plus how companies can position brands with brand content and communicate with consumers more effectively.



    • 03.09.2014
    • Ikona kategorii