• 27.06.2018
    • Ikona kategorii
    • Submerging Without Drowning: The Potential of VR

      VR could be a success, but it needs a convincing concept; storytelling content and coherence with other marketing materials – such is the conclusion of the German report “Virtual Reality: Content Marketing in a New Dimension?” VR is a new medium resulting from submerging in the virtual world. Is the market ready to offer VR to customers? Let’s take a look at the research results.

    • 09.01.2018
    • Ikona kategorii
    • New Year, new challenges

      The beginning of the year is when we often make resolutions and set goals for ourselves. We asked experts on marketing and communication about the greatest challenges awaiting them in 2018.

    • 11.12.2017
    • Ikona kategorii
    • May you live in interesting times – of digitalization

      There are bars at airports where you place an order via tablet. This is possibly the worst experience you can get in an unknown environment – a complete lack of contact with humans. Where is the world heading? Is artificial intelligence (AI) going to take control? Will it take over our jobs? Is Huxley’s vision from “Brave New World” going to come true? The speakers at the hub.berlin 2017 conference attempted to find the answers to these questions.

    • 06.10.2017
    • Ikona kategorii
    • E-mail marketing still effective

      With constantly improved social media and ever so modern communicators, is there still a place for a communication tool which has been around for over 40 years? According to the latest report by GetResponse, there is, because e-mail marketing is still doing very well.

    • 12.04.2017
    • Ikona kategorii
    • Mood and marketing effectiveness

      "I'm not in the mood to watch this commercials" - it turns out that the kind of feelings that many of us might identify with, marketers have long been inclined to underestimate. Recent Yahoo studies show, however, that our current mood really influence how we resonate with marketing content.

    • 11.04.2017
    • Ikona kategorii
    • Communication in a nutshell

      It’s hard for me to admit it – as I mostly work with words – but yes, infographic is an art of communication which often has an advantage over text. It wins with speed and ease – you look and you know! It is a huge value nowadays, and the potential of infographics is also visible in the fact they are the subject of academic thesis: recently Magda Małczyńska-Umeda, designer and visual communication consultant, defended a PhD dissertation on infographics...

    • 23.02.2017
    • Ikona kategorii
    • Clients on top

      Winners of the Top Employer Poland and Top Employer Europe 2017 certificates have been announced – we know this not only from the Top Employers Institute website, but also because Aude was responsible for preparing communication about the fact for some of them:)

    • 11.01.2017
    • Ikona kategorii
    • Elephant in a forest – what’s ahead in 2017

      The beginning of a new year is like a runway – still a bit slow after the Christmas break we are gaining speed to carry out new tasks and to continue the earlier projects. What’s new coming up, and what are we going to repeat cyclically – and how to make it to prevent boredom? And first of all, what's with the elephant?

    • 30.12.2016
    • Ikona kategorii
    • How to stand out in the world of visual content?

      It's simple: create an interactive infographic. OK, maybe it's not that simple, but we already wrote about it here. Nevertheless, experts claim that animations, especially ones created in HTML5, are the future of infographics. Let's take a look at how futuristic the current designs are.

    • 19.12.2016
    • Ikona kategorii
    • Christmas brand stories

      More and more brands choose stories instead of traditionally understood advertising. They are visually spectacular and give you the feeling of a lump in your throat. They are most visible before Christmas. Here’s a list of seven – in our opinion – most interesting advertisements this Christmas.