• 06.10.2017
    • Ikona kategorii
    • E-mail marketing still effective

      With constantly improved social media and ever so modern communicators, is there still a place for a communication tool which has been around for over 40 years? According to the latest report by GetResponse, there is, because e-mail marketing is still doing very well.



    • 12.04.2017
    • Ikona kategorii
    • Mood and marketing effectiveness

      „I’m not in the mood to watch this commercials” – it turns out that the kind of feelings that many of us might identify with, marketers have long been inclined to underestimate. Recent Yahoo studies show, however, that our current mood really influence how we resonate with marketing content.



    • 11.04.2017
    • Ikona kategorii
    • Communication in a nutshell

      It’s hard for me to admit it – as I mostly work with words – but yes, infographic is an art of communication which often has an advantage over text. It wins with speed and ease – you look and you know! It is a huge value nowadays, and the potential of infographics is also visible in the fact they are the subject of academic thesis: recently Magda Małczyńska-Umeda, designer and visual communication consultant, defended a PhD dissertation on infographics...



    • 23.02.2017
    • Ikona kategorii
    • Clients on top

      Winners of the Top Employer Poland and Top Employer Europe 2017 certificates have been announced – we know this not only from the Top Employers Institute website, but also because Aude was responsible for preparing communication about the fact for some of them:)



    • 11.01.2017
    • Ikona kategorii
    • Elephant in a forest – what’s ahead in 2017

      The beginning of a new year is like a runway – still a bit slow after the Christmas break we are gaining speed to carry out new tasks and to continue the earlier projects. What’s new coming up, and what are we going to repeat cyclically – and how to make it to prevent boredom? And first of all, what’s with the elephant?



    • 30.12.2016
    • Ikona kategorii
    • How to stand out in the world of visual content?

      It’s simple: create an interactive infographic. OK, maybe it’s not that simple, but we already wrote about it here. Nevertheless, experts claim that animations, especially ones created in HTML5, are the future of infographics. Let’s take a look at how futuristic the current designs are.



    • 19.12.2016
    • Ikona kategorii
    • Christmas brand stories

      More and more brands choose stories instead of traditionally understood advertising. They are visually spectacular and give you the feeling of a lump in your throat. They are most visible before Christmas. Here’s a list of seven – in our opinion – most interesting advertisements this Christmas.  



    • 08.07.2016
    • Ikona kategorii
    • Picture worth a thousand words

      We live in a picture culture. But not everyone knows what that picture should look like. In spring 2016 the Content Marketing Association carried out a research among its members and associates to estimate the way they use the video. We had a look into the conclusions published in the Video Engagement Industry Report and we asked Albert Hupa to read it with us.



    • 07.01.2016
    • Ikona kategorii
    • B2B: Trends and benchmarks 2016

      We know the results of the sixth annual B2B Content Marketing – Benchmarks, Budgets and Trends – North America report carried out by the Content Marketing Institute and Marketing Profs. The 2016 report revealed a number of new issues proving that in order to be effective, one needs a certain level of proficiency and maturity in practicing and thinking about content marketing (e.g. a documented strategy). Effects are hard to see for beginner marketers and those who don’t have a...



    • 20.04.2015
    • Ikona kategorii
    • Smartphone killing the tablet?

      When you go online, you do so via a smartphone, right? Such an assumption was made by Brandt Dainow on imediaconnection.com where he described how modern mobile phones were displacing tablets in the last few months.