school of content marketing

A photo which seems to be of good quality does not necessarily have to be such, even if it looks great on your monitor. Sometimes we need to make our customers aware of this, asking them to send new, better photos. This is what happened in the case of certain storks, whose presence in the publication was seriously jeopardized…

We’re closing the work on the current issue of a magazine, the customer eventually says “Yes,” which means the magazine is accepted for print and… what’s next? Why another week goes by before the paper physically gets to the customer’s hands? Let us explain why waiting for printed press takes a little bit of patience…

…or how to navigate a minefield without losing your life and win the prize of good artwork.

In our article “Is It Worth Taking Pictures With Smartphone?” we wondered if photos taken with a smartphone can be used in publications. This time we’ll get more practical and show you real examples of such use!

The rule of thumb for content marketing is: Create content which responds to the needs of your readers. Wanna know what those needs are? Take a look at the buyer’s journey.

You would like to check the reliability of your company’s communication, but you don’t know where to start? Check out employer branding. It is a litmus test for the whole communication within a company.

An old photographer saying states that a good picture starts in the photographer’s head, and a camera is only a tool to make it happen. With smartphones, it’s the same.

The changes in Facebook algorithm have caused anxiety among brands and information providers. We asked expert on digital transformation Anna Robotycka of FaceAddicted whether there are any reasons to fear.

One of our external illustrator’s child, when asked in kindergarten about what his daddy does, said: “Nothing! He just draws all day long.” Let’s see how kids of AUDE graphic designers see their parents’ work.

Each company investing in corporate media wants them to be profitable, however, not all companies know how to use their potential fully. How about changing the way you think about your company editorial board?