school of content marketing

If employer branding was a stick figure, it would embrace with its little hands many areas in an organization, and even beyond it: HR, including the recruitment department and all the departments employees are recruited to, internal and external communication, PR, marketing… plus external agencies. When all these cooperate, you can talk about a chance for success. But you still can’t sit back and wait, because building and sustaining a reputation as a desirable employer requires keeping your finger on...

Content marketing experts often emphasize that you should focus on the quality of content. But what is this quality and how do you achieve it? Here are the answers to these questions by the speakers of the Content Marketing World 2017.

Are you 100% sure when making an important decision at work? a) of course! I have experience and I know what I’m doing b) I always have some doubts, only a fool wouldn’t have any c) you can always verify your plan so I simply watch and see what happens. If this wasn’t a blog article but a quiz, it would start like the above and for sure more people would do it than would read this text, as psychotests...

Text editing? What for? What does it even mean? Isn’t it what proofreaders do? These are questions the publisher can expect from the author. Whether it’s an article about the Viking conquest or advise for serama chicken breeders, there is one rule of thumb: although both the author and the proofreader are crucial links in the text creation process, they are not the only one.

Why is content marketing a good solution for start-ups? First, according to a report by Demand Metric, the cost of content marketing is 62% lower than that of traditional marketing, while it generates three times more leads. Second, because it’s effective in reaching your business goal, and third, because start-ups are the kind of companies which are very flexible in fitting the realm of the social media, without which it would be hard to talk about content marketing in the...

Well, if you think this is but a fad, surfing on the wave of the recent popularity of this form of expression online, just keep on reading. The very fact you are here on blog.aude.pl should make you think twice…

You feel like reading something clever this holidays? We have a few suggestions for those who are hungry for knowledge even when lying in a hammock or on a beach chair. The books below contain a dose of practical knowledge and have been recommended by experts in communication, HR, managing and marketing, including some of our clients.

You are probably already using several content delivery channels. Probably even a dozen because – if we look at the latest research of the Content Marketing Institute – this is the average number of channels used by most companies. – Honestly, as marketers we probably use too many of them. And the ones we use most probably do not give the effect we want – says Robert Rose, CMI strategist. That’s why we need a channel plan.

Some are gifted storytellers and can create interesting stories almost out of nothing, or see them where others can’t see anything interesting. They talk about ordinary things in such a way that you listen with bated breath, and about important things so that it’s hard for you to control emotions. They have an amazing tool. It is about this huge potential lying in story building that Paweł tkaczyk wrote in his book “Narratologia” (Narratology). If not a must, the book...

CM Master Class led by Rebecca Lieb and Stephanie Losee is over. We had the opportunity to participate and now we can tell you about it.