Swinging atmosphere, huge emotions, and us in the spotlight! As with any gala, the 9th Power of Content Marketing Awards was very exciting. We went on stage as many as 10 times to do the happy little dance when collecting awards for our projects!
We’re excited even more because this year there was a record number of projects submitted for the competition, and the best of the best were chosen by a tough Jury headed by well-known media expert, Dr Jacek Wasilewski. The Jurors appreciated both our paper magazines and single projects, referring to our creativity, innovative attitude and accurate communication solutions, responding to the needs of employees and the company.
We won three gold awards. Two of them went to “Baśka” magazine by ING Bank Śląski – in the categories “Magazine for employees, over 1,000 copies” and “Content Marketing – finance and insurance.” In the first case the Jury liked how we build commitment among employees and show they are the company’s value, while in the second one – our innovative attitude, attractive layout and dynamic stories about people.
Another gold winning publication is the first book by our CEO Urszula Radzińska, “Your First Customer.” The experts appreciated it as a source of interesting discussions with people responsible for communication in large companies, and for building awareness about employees being the best ambassadors of the company.
We also won three silver awards. One of them was for the “Atlas fachowca” magazine in the category “Content marketing – building sector/home & garden”. The Jury saw it as a helpful and reliable source of information for the readers and appreciated the quality of images.
In the “Magazine for employees, up to 1,000 copies” category the silver award went to “Henkel Life” for putting the employee – and not the products – in the first place, and for making the magazine a great communication tool.
Another silver award went to our company blog where you are reading this 🙂 Here we do our best to share our knowledge with you, but also to show the ‘human face’ of our agency, so it’s incredibly nice the Jury was able to see this – apparently we did a good job (but we promise not to rest on our laurels!).
We won the bronze award for “Family & Work” magazine for employees that we make for Knauf. This award is especially dear to us, as the magazine has only been in our portfolio for a few months!
In addition to the awards, we are also proud winners of three distinctions. Two of them were for the projects that we carry out for our long-time client Henkel Polska. One is a non profit project “I’m Globie” which was awarded for its educative aspect, implementing respect for ecology in children. Another one is a communication campaign on feedback carried out among employees, which was awarded for serving a serious subject in a friendly and funny way.
The third distinction went to “Agrokurier” magazine (for our client Bank BGŻ BNP Paribas). The Jury emphasized the pragmatism of content and its non-invasive combination with the product offer.
We are still euphoric and extremely excited – and this state is going to last… Feels like cheering and whooping! 🙂