The 10th jubilee Power of Content Marketing Awards SZPALTY ROKU 2017 has been very successful for our agency. From now on, the number 13 is also going to be lucky for us, as that is the number of projects by Aude which made it to the final!
We are proud to see our cooperation with our clients result in projects that are appreciated and noticeable among hundreds of others. This year the number of projects submitted was unusually high – which made the jury debate longer than usually. The tension was growing… Ten of our projects that we carried out for our clients made it to the final – periodical paper and electronic publications as well as single editions – plus 3 projects that we carried out for our agency (including a book by our boss Ula Radzińska). Here’s the lucky thirteen:
- “Oponowości” magazine for Goodyear
- “BAŚKA” magazine for employees of ING Bank Śląski
- “ATLAS fachowca” magazine for ATLAS
- “AgroKurier” magazine for BGŻ BNP Paribas
- “Mr X – Polish-Norwegian infographic project”
- “I’m Globie, come play with me” for Henkel
- “Electrical power engineering, today and tomorrow” for PSE Polish Power Grid
- “Your first customer. How to turn employees into best company ambassadors”
- “AUDE” blog
- “Feedback – feedback campaign for Henkel Polska employees”
- “Family and Work” magazine for Knauf Polska employees
- “Henkel Life” magazine for Henkel Polska employees
- “ONE” for Deutsche Bank Polska
The finalists were selected by experts in content marketing, journalism, cultural studies and the media. The jury was headed by Dr Jacek Wasilewski. He is a speaker at the University of Warsaw, Journalism and Political Sciences, where he teaches media rhetoric and communication effectiveness, and also at the SWPS University of Social Sciences and Humanities, Cultural Studies Institute, where he teaches media message semiotics and the cultural patterns of the media use. He is also a documentary and social campaign screenwriter.
Also at the jury:
Agata Lipiec, expert in Internet and new media communication, successfully created and developed social media and content marketing channels for the two largest financial institutions in Poland – PKO BP and PZU. The company blogs she has created – pomoctomoc.pzu.pl and blog.pzu.pl – were awarded many times and have become an example of the best CSR practices. Currently a marketing manager at Deloitte CE.
Monika Sońta, graduate of doctoral studies in Management at Kozminski University, currently completing a thesis on corporate communication. Speaker at Employer Branding Studies, Kozminski University. Author and coordinator of the initiative “M-Factor, what is every mom’s dream work” – research on organizational climate supporting moms.
Elżbieta Wojciechowska, social psychologist. She began her career at Polkomtel as one of the creators of the Sales Department for Mazowsze region. She was also responsible for the training and development path of business market employees. Since 2014 co-founder of the Digital University program of education in new technologies.
Rościsław Szwedow, graduate of Painting and Graphic Design, Strzemiński Academy of Art in Łódź. For many years creative director in the media sector, author of multimedia projects, charity and social activist. Originator, founder and head of World Without Vandalism Foundation.
Paweł Tkaczyk, public speaker, owner of Midea and author of the books “Zakamarki marki,” “Grywalizacja” and recently published “Narratologia”. Regular contributor to sector magazines, such as “Brief” or “Marketing w praktyce”. He runs lectures and trainings in cooperation with companies from all over Poland: e.g. Kozminski University in Warsaw, AGH University of Science and Technology in Kraków, WSB Universities in Poznań, and companies such as: Credit Agricole, Citibank, Sanofi Aventis or Hama.
Jacek Piotrowski, graduate of Direction of Photography, Film School in Łódź. His passion is documentary photography. For over 10 years he has been practicing staged photography, mostly portraits and fashion. Partner at Agora SA Publishing House. Author of numerous artistic fashion photos for “Wysokie Obcasy” insert to “Gazeta Wyborcza”, as well as portraits of famous Poles and international cinema and literature personalities.
Artur Maciorowski – coach, consultant and publicist in e-marketing and e-business. In business since 1998. Owner of eCode counseling and coaching company. Cooperates or has cooperated with the following, among others: ING Group, DnB NORD Bank, BPH Bank, Fortis Bank, Proama, Auchan Polska. For the past 12 years has coached more than 10,000 people. Author of the books: „E-marketing w praktyce. Strategie skutecznej promocji online”, „Skuteczny e-mail marketing” and co-author of „Wskaźniki marketingowe.”
We are thirteen times happy that such a professional jury have appreciated as many as 13 of our projects! We are now fighting for the main awards 🙂