“The best technology conference on the planet” –these are the words describing WebSummit, a conference and fair held in November in Dublin. A group of excellent speakers, presentation of new trends, technologies and startups. Rubbing shoulders with all that’s new and latest. What where the topics of the first day? Here are the main points summarized Monika Sońta, lifestyle blogger (zmianaperspektywy.pl)

 Don’t be a marketer, be a designer.
New technologies provide greater involvement of the users by knowing them better (knowing, not measuring) and breaking their anonymity. This is the foundation of involvement.
Technologies project and suport the development of non-anonymous users for your product.

przelamanie-anonimowosciLocal Mobile Marketers share their way to succeed: Non-invasive way of knowing your customers by breaking their anonymity and providing personalised content.

  

Digitalization of customer experience
Dropbox – first it was just a data storage. Once I forgot my phone drive, I wanted to solve the problem for myself. Now it’s about a storage experience – experience of making your life easier more searchable files and ways to organize your knowledge. You need to find your obsession to develop solutions – Drew Houston, cofounder of Dropbox

Human-friendly development of technology

Computers may not be smarter than humans, but they are smart enough to perform 60-70% of the tasks currently performer by knowledge workers. This translates to „lower costs” and not „cost cutting.” The money saved should be allocated to developing new technologies.

salatka slowCorrelation vs Correspondence

Technologies will never replace humans… because they think with different categories. Computers and other mechanical devices use a mathematic mixture of key words (this creates „word salads”), so they work based on correlation, while human thinking is based on the categories of context and correspondence.

In the picture word salad served by Gary Marcus during his presentation „Artificial Intelligence”

pick_me_busProud owners of „PickMeBus’ startup. Waiting for the bus at the bus stop? Want to know where that bus is right now? Other passengers will answer your question. This is also a chance to chat and break that anonymity… in public transport

 

Create, share and show off
Companies should create tools to support this scheme. Adding fun space to your content experience may be a magical vibe. This is not about content marketing this is about content communication.
The world is the clutter. If you can’t engage customers enough to share your product with other consumers, you won’t succeed.

theONLYthingCreate „the only thing”
People don’t want to solve the problem with buying products. They want to go for the best option. The goodwill is not enough. We can’t convince anyone for more sustainable way of eating, we have to offer them the best product.
Don’t focus on creating the substitute or alternatives – create „the only thing”. Product, which is better for money, taste better, is more interesting. – the only rational option to take from the shelves. It would be foolish not to choose this one.

Other:

3D opens new personalised designing possibilities.

3d

 

 

 

 

polskiakcentEmotions first and a Polish highlight at WebSummit – humour targeting. Yes, Facebook alredy has it. Moodly focuses on „display” ads.

 

 

Advanced contact management. Splitting the zones: private and professional in sharing content.

hive-upHiveUp – live conversation with Your contacts about things you find interesting: http://hiveup.eu/ Plus saving bees.

 

 

 

tinymoSimple Safe Sharing –TinyMo (https://www.tinymo.com) Creating private environment to share family photos only with those you really want to share them with. Your Facebook friends who don’t have kids will also appreciate it…